Keep your focus on the way your customers will use your site. Don’t base your site totally on a competitors. Without critical performance information, you don’t know what is worth […]
Instead of a generic contact form that may attract more spam than leads, use a dedicated page that uses a form in conjunction with a lead generation offer (like a […]
Viewers hate to scroll. When you have too much text and graphics that makes the viewer scroll several times to reach the bottom, your info may be ignored. Too much […]
Don’t assume that everyone understands your industry-specific language. Look through your website and highlight terms that are not common outside your industry. Replace them with more common explanations.
Websites built with complicated Flash-based animation will kill your page ranking on search engines. Flash-based animation does little to improve a visitors experience, plus it hurts search engine optimization. If […]
Don’t go into a relationship without knowing what you may need down the road. Ask the designer what file format you will receive for your print project. Most designers only […]
If your new logo includes a symbol that can be used alone, be sure to get separate files (.eps, .jpg & .png) of the symbol.
Always ask for various formats of your logo when hiring a designer. A vector file is most important (.eps), but ask for .jpg and .png files as well.
Ask for your logo in various versions when hiring a designer. A good, reputable graphic designer will supply your logo as full color, black & white and reversed in all […]
Always ask for a vector version of your logo when hiring a designer. If a designer only gives you an image that you use in your Word or PowerPoint slides […]