Your Site vs. Competitors

Keep your focus on the way your customers will use your site. Don’t base your site totally on a competitors. Without critical performance information, you don’t know what is worth […]

Your Industry Language

Don’t assume that everyone understands your industry-specific language. Look through your website and highlight terms that are not common outside your industry. Replace them with more common explanations.

Websites & Flash

Websites built with complicated Flash-based animation will kill your page ranking on search engines. Flash-based animation does little to improve a visitors experience, plus it hurts search engine optimization. If […]