I was recently asked by a client to create an email signature for her.She’s not the first to ask this and I’m certainly not singling her out by writing this post.
I replied by giving her some reason why I didn’t think it was a good idea. Then, I proceeded to the internet to see what others though about them. I found that I’m not alone in detesting these unnecessary graphics! Now, I’m not saying you shouldn’t have contact information like your phone number(s), website, and/or address in a text-based signature. My gripe is with the graphical ones…or the ones that add their company logo.
My main reasons for hating email signatures are:
- If images are turned off, then I get a broken image icon
- Images, like your corporate logo, break and get delivered as attachments so frequently and on so many different email systems that you should just assume images will never render correctly
- If there is a link or email address in it, I can’t just click to access it
- If I reply to the email, the signature is not local to my machine, so I have to delete it or my email program gives an error (because it can’t find it)
- It increases the file size of your email
My favorite article that I read while looking for a good answer to give me client is at TNW. I couldn’t have said it any better!