Client: Gersch Orthodontics
Project: Logo Design
This project took several months to complete. The biggest challenge was creating a “smile” that was an illustration, rather than a pixel-based image. “Shine” was a big requirement for the client. Before playing with various fonts, I had to get the smile just right and the braces had to “fade” to show how regular braces look compared to Invisalign braces. Once the smile was done, the name and GO symbol was worked on. We went through multiple rounds before the correct font and color were chosen.