A long-time client told me that they were opening a new location and needed marketing materials. The first phase of this project was to create a new logo that was based on their existing logo. The other pieces of the project would be a note card announcing the location, a flyer and a business card. These multiple pieces also had to match the company branding.
For the logo, I had to use the existing font for the SRM part, but could use whatever font I chose for the location. I chose a san serif font to give contrast. For the note card, I knew they liked the “rings” I used on a previous piece, so I used them again on the note card (this is starting to become a part of their branding). The other pieces were simple – just match what had been done before.