Brochures are printed advertising that can be used to introduce your company or organization, and inform your target audience about your products or services. Brochures usually come in one of two design types, the bi-fold or the tri-fold. A bi-fold design is a single sheet printed on both sides that is then folded into halves A tri-fold design is a single sheet printed on two sides but then folded into thirds. A bi-fold brochure will have four panels (two panels on each side), while a tri-fold will have six panels (three panels on each side).
A good brochure will use higher-quality paper, and will be printed in color. Brochures which are printed using four color process on thick gloss paper will give your clients a good first impression of your company.
Brochure Design Process
There are several steps to the design process for your brochure prior to going to print.
Consultation for your Brochure Design:
First and foremost, I will need to consult with you to get the most information they can about your company and your design concepts. Format, size, content and the graphic elements to be included in your brochure will be determined with this initial consultation. This is a great time to brainstorm your ideas for your brochure design. A good designer will help you by giving you their professional insights to help you create a brochure that best fits your marketing needs.
Concepts for your Brochure Design:
Next, I will create a conceptual layout for your brochure design based on what was agreed upon during your initial consultation. Before adding graphic elements, photos or textual content, I will determine the “look and feel” of your brochure. I will tweak the design based on your feedback.
Content and Graphics for your Brochure Design:
Once you’ve approved the brochure design layout concept that best suits your company, I will begin to integrate the graphical elements with content. The content (textual writing) for your brochure design should be specific, informative and inviting. A good brochure design will incorporate an effective balance of content and graphical elements. The graphical elements should be relevant to your target audience and representative of your products or services. I will work with you to create a brochure that represents your company, is informative and attracts your target audience.
Final Revisions for your Brochure:
I will work with you throughout the brochure design process to make changes or modifications. I will also be able to advise you on how your brochure should be printed and the types of paper available. Questions or concerns are addressed throughout the process. I will let you know how many revisions can be made to the brochure design. Finally, before the brochure design goes to the printer, you may be provided with a copy of the digital format of your design brochure. Depending on the printer’s needs, these digital formats could be Indesign, Quark, EPS, PDF, tiff or a high resolution jpeg, but most are ok with a print-ready PDF.
I can not only take you through the brochure design process start to finish, but can also help with other printed material needs such as postcard design, business card design, promotional posters and more. Contact me for a consultation.