When designing a magazine layout, planning is the foundation. From creating the grid or “wireframe” for your magazine layout, to determining the best column widths and number of columns, identifying the typography, selecting the appropriate fonts, and including the right amount of white space, I will work with you to create the magazine layout that’s best for your needs.
I will work “from the bottom up”, as it were, to design your magazine layout. Here are some of the steps I will take:
Establish the Magazine Layout Foundation:
Establishing the grid work or “wireframe” of your magazine layout should be the first step. Your wireframe will be the blueprint of your layout. Wireframes allow the designer to arrange the magazine elements to best suit your magazine layout needs. This will create the consistency of the magazine design as well as provide the overall aesthetic of the magazine layout.
Determine the Number of Columns and Column Width:
Columns standardize your magazine layout. I will use differing numbers of columns (anywhere between one and three, or more) and will vary the column width to create a sense of order and structure in your magazine layout. A mix of columns in each story within your magazine is appealing to the viewer. Usually, a story within a magazine layout will include anywhere from one to three columns per story; however, you and I may work together to vary this number in order to best suit your magazine design needs.
Consider the Typography:
I will consider sections of type, such as Heading, Sub-Heading, Paragraph & Description. As well, your magazine layout designer will be conscious of the fundamental principle of contrast, which includes the size, weight and proportions of the typography. Contrast in typography often means using two or more fonts, such as sans-serif fonts for headlines and serif fonts for body copy. A good designer will also have an eye for the readability of your content; certain fonts are more legible than others. I will advise you which fonts work best for your magazine layout design.
Add Elements such as Illustration & Photography:
Including illustration and photography within the magazine design layout is another key step I will take during the magazine layout phase. Bearing in mind your target market and the magazine’s subject, I will select the images that best reflect your branding as well as the overall topic of your magazine. The placement of design elements such as illustration and photography, combined with the layout of the typography will create “eyelines” which lead the viewer’s eye across the page, so that they are encouraged to read more.
Ensure there is enough White Space:
I will carefully include white space in your magazine layout; this is the space that is not filled by any objects. Different levels of white space will create a unique effect; the amount of white space comes from the space between the characters of a typeface to the size of the margins in a layout. I will ensure that the amount of white space used is appropriate for your particular magazine layout.
Quality is most important when planning a magazine layout. Setting the design foundation and adding the right typography, illustrations and white space are the steps a good designer will take to create a high-quality magazine layout. I will ensure that the alignment of all design elements is clear and easily viewable by the reader, so that when the magazine is printed it looks just as you desired it to. Contact me for a consultation to learn how I can help you with your magazine layout.