Thinking Ahead

Don’t go into a relationship without knowing what you may need down the road. Ask the designer what file format you will receive for your print project. Most designers only supply a press-ready PDF unless the client specifies that they want all native files and is included in the prices of the project (it would be like going to a gourmet restaurant and asking the chef for a copy of his recipe free of charge). For instance, what happens if you need a photo used in a brochure for a PowerPoint presentation? Unless you have asked and paid for the native files of the brochure, you’re probably not going to get that photo without an additional charge.

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